1/ No matter the cost, always print a proof. Go at it with a pen. Slash it up. Ruin it. Then, print again - batch of 20.
2/ Writing is an endeavour of palpable anxiety. Treat every submission with respect; it has been well-earned.
3/ Read from all angles. Phone, laptop, print-out, proof. You'll be amazed by what you find.
4/ See the humour and romance in typos; these are the blemishes that make our writing human.
5/ Don't overspend. Start small. Start conscientious. Chip away, slowly, slowly...
6/ Find writing that speaks to you on a level beyond the commercial. Fuck money (but also, see rule 5.)
7/ EVERYBODY JUDGES A BOOK BY ITS COVER!
8/ Social media does not equate to sales. And why should it? Get out there. Campaign. Wrestle with the bigger boys.
9/ Rejection comes in all forms, even as Publisher. You have to be in business for at least a year if you want to be taken seriously (and that's okay.)
10/ Breathe. Don't sweat the small stuff. Remember why you got into this in the first place.
OBEY THE GOLDEN RULE:
"If you book, they will come."